Our Approach

Accounting Intuition is a subsidiary of Metapraxis Ltd that was created in partnership with CIMA, the Chartered Institute of Management Accountants. We believe that everyone having a sound knowledge of how finance works is more important than ever in today's fast-paced world. Job roles are increasingly fluid and people are expected to have both breadth and depth of knowledge. Our goal is to make it easy and intuitive for everyone to develop a basic understanding of how accounting works.

Visualisation Models

Our cutting-edge business simulation models are at the heart of our approach and are designed to make accounting visual, applicable and more interesting to learn. They put the learner in control and allow them to form a picture of accounting as a simple system rather than get lost in the minutiae of accounting transactions. To see an example of them in action, see this page on how accounting works.

We use the models to create CIMA-certified online courses, to deliver training for our business clients and to provide our educational partners with valuable learning resources.

metapraxis logo

Metapraxis has been a leader for over 30 years in developing software that helps finance professionals visualise management information and thus make better decisions. Through their work with blue-chip clients, they saw the need for people in business to have a better understanding of accounting which inspired them to create Accounting Intuition.

CIMA logo

CIMA is the world’s leading, and largest, professional body of management accountants. Established in 1919, its CGMA designation is a globally-respected accounting qualification. CIMA is always looking for innovative ways to improve accounting training and is proud to partner with Accounting Intuition. CIMA and Metapraxis also co-host Tomorrow’s CFO, a series of seminars that discuss the future of the finance function.