Accounting Intuition Privacy NoticeWe respect the privacy of every person who visits or registers with www.accountingintuition.com (the “Site”) and uses the services made available by us from the Site (the “Service”) and we are committed to ensuring a safe online experience.
- sending an e-mail to firstname.lastname@example.org; or
- writing to us at The Company Secretary, Metapraxis Ltd, St Georges House, 5 St Georges Road, London, SW19 4DR
Information you voluntarily provide to us.We collect and maintain personal information that you voluntarily submit to us during your use of the Service (e.g. when registering with us, during the course of e-mail exchanges with us or as part of any customer support interactions). In particular, in order to sign up and create an account we request the following personal information from you:
- email address
- company (if applicable)
- IP address of device(s) used;
- browser type;
- operating system and device type;
- approximate location (e.g. London, UK);
- access times and dates; and
- referring website addresses.
Information we collect from third partiesWe may also combine personal information that we collect through your use of the Service with personal information that: a) you have provided to third parties and in respect of which you have given the third party permission to share with us; and/or b) we have obtained from a public record. For example, if you choose to register with the Service using a third party log-in, such as a social media account, we are provided with certain limited information about your profile.
Provision of the ServiceWe use this information to communicate with you and to carry out actions you request on the Site, such as requests for support, and to track the transactions that are performed. What is our legal basis? It is necessary for us to use your personal information to provide the Service to you and perform our obligations in accordance with any contract that we may have with you. It is also in our legitimate interest to use your personal information in such a way to ensure that we provide the very best service we can to you.
Information Requests and FeedbackOur Service contains various user interfaces to allow visitors to request more information about our products and services, to use the functionalities of the site, or to provide us with feedback about them. Contact information may be requested in each case, along with information about your computing environment and/or industry, and details of your request or reported feedback. This information is used in order to allow us to respond to your requests, to assure that our software and services work correctly. What is our legal basis? It is in our legitimate business interests to respond to any requests you make to us or use the information you provide to us in your feedback in order to improve our products and services.
SurveysSurveys may appear on the Site or may be sent to you via e-mail, and in such case, where you volunteer to participate, we may collect personal information from you as part of the survey. This information will be used to administer the survey, to analyse its results and for other specific purposes, which are disclosed at the time of collection. Survey responses will be aggregated and depersonalised before survey results are shared with any third parties. What is our legal basis? By voluntarily participating in our surveys we rely on your consent to use the personal information we collect as part of such survey.
ProfilingWe may use your information for customer profiling to ensure that we market the most suitable products and services to you. What is our legal basis? It is in our legitimate interest to use your personal information in such a way to ensure that we provide the very best service we can to you.
Service AdministrationWe may use your personal information to:
- develop and improve the Service;
- send you administrative e-mails about the Service; and
- contact you to answer any queries you may have.
User Data AnalysisOur web pages and e-mails may contain "web beacons" or “pixel tags.” Web beacons and pixel tags allow us to track receipt of an e-mail to you, to count users that have visited a web page or opened an e-mail and collect other types of aggregate information. By using this information, we are able to measure the effectiveness of our content and how visitors use our Site. This allows us to learn what pages are most attractive to our visitors, which parts of our Site is the most interesting and what kind of offers our registered users like to see. Some of the web beacons that are placed on our Sites are used only by us, and other web beacons are used by our service providers on our behalf to analyse how our Sites are used. Once you click on an e-mail that contains a web beacon, your contact information may subsequently be cross-referenced to the source e-mail and the relevant web beacon or pixel tag information. In some of our e-mail messages, we use a “click-through URL” linked to certain websites administered by us or on our behalf. We may track click-through data to assist in determining interest in particular topics and measure the effectiveness of these communications. What is our legal basis? Where your personal information is completely anonymised, we do not require a legal basis as the information will no longer constitute personal information. However, where your personal information is not in an anonymous form, it is in our legitimate interest to continually evaluate that personal information to ensure that the products and services we provide are relevant to the market.
Marketing by usSubmission of your email address on the Site will result in your being added to our mailing list for purposes of product updates, promotional and marketing messages and other communications, until such time as you opt out. What is our legal basis? It is in our legitimate interests to market our products and services.
Sharing information with professional advisers & potential purchasersWe may share your personal information with professional advisers or regulatory authorities:
- to enable them to process your personal information on our behalf in a manner consistent with this privacy notice;
- to comply with our legal obligations;
- to enforce our legal rights; or
- protect rights of third parties.
- at the time we collect your personal information following the instructions provided; or
- by informing us by e-mail, post or phone using the contact details set out in this privacy notice.
- unauthorised access;
- improper use or disclosure;
- unauthorised modification; and
- unlawful destruction or accidental loss.
Your right of accessIf you ask us, we’ll confirm whether we’re processing your personal information and, if so, provide you with a copy of that personal information (along with certain other details). If you require additional copies, we may need to charge a reasonable fee.
Your right to rectificationIf the personal information we hold about you is inaccurate or incomplete, you’re entitled to have it rectified. If we’ve shared your personal information with others, we’ll let them know about the rectification where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.
Your right to erasureYou can ask us to delete or remove your personal information in some circumstances such as where we no longer need it or you withdraw your consent (where applicable). If we’ve shared your personal information with others, we’ll let them know about the erasure where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.
Your right to restrict processingYou can ask us to ‘block’ or suppress the processing of your personal information in certain circumstances such as where you contest the accuracy of that personal information or object to us processing it. It won’t stop us from storing your personal information though. We’ll tell you before we lift any restriction. If we’ve shared your personal information with others, we’ll let them know about the restriction where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.
Your right to data portabilityWith effect from 25 May 2018, you have the right, in certain circumstances, to obtain personal information you’ve provided us with (in a structured, commonly used and machine readable format) and to reuse it elsewhere or ask us to transfer this to a third party of your choice.
Your right to objectYou can ask us to stop processing your personal information, and we will do so, if we’re:
- relying on our own or someone else’s legitimate interests to process your personal information except if we can demonstrate compelling legal grounds for the processing;
- processing your personal information for direct marketing; or
- processing your personal information for research unless such processing is necessary for the performance of a task carried out in the public interest.
Your right to withdraw consentIf we rely on your consent (or explicit consent) as our legal basis for processing your personal information, you have the right to withdraw that consent at any time.
Your rights in relation to automated decision-making and profilingYou have the right not to be subject to a decision when it’s based on automatic processing, including profiling, and it produces a legal effect or similarly significantly affects you unless such profiling is necessary for entering into, or the performance of, a contract between you and us.
Your right to lodge a complaint with the supervisory authorityIf you have a concern about any aspect of our privacy practices, including the way we’ve handled your personal information, you can report it to the UK Information Commissioner’s Office (ICO). You can find details about how to do this on the ICO website at https://ico.org.uk/concerns/ or by calling their helpline on 0303 123 1113.
What are cookies?
Cookies are very small files or pieces of information that are stored on your computer (or other internet enabled devices, such as a smartphone or tablet) when you visit the Accounting Intuition site. A cookie will usually contain the name of the website from which the cookie has come, the “lifetime” of the cookie (i.e., how long it will remain on your device), and a value, which is usually a randomly generated unique number.
Cookies used on the site
The cookies we use are required to provide you with the best user experience and also to tell us which pages you find most interesting (anonymously).
This website will use functional cookies to track the pages you visit via Google Analytics
This website will use targeting cookies to allow you to share pages with social networks such as Twitter and LinkedIn.
This website will not share any personal information with third parties.
How can I control cookies
Most internet browsers are initially set up to automatically accept cookies. You can change the settings to block cookies or to alert you when cookies are being sent to your device. There are a number of ways to manage cookies. Please refer to your browser instructions or help screen to learn more about how to adjust or modify your browser settings.
- Internet Explorer
- Google Chrome
- Mozilla Firefox
- Apple Safari